All right, all right, let's talk about this people! LiketoKnow.It: Some of you know about it; others might not. Either way I'm here to teach, talk and explain all there is to know about the app. Even if you hate it, just listen along. I might change your perception. I also might not, so who knows.

So what is it? LiketoKnow.it (or LTK as I call it) is a way for people to shop on Instagram. It's available through my blog affiliate network (how I make money through the blog) and it's that weird little URL code you see people put in the caption of Instagram photos.

After you sign up for LTK it can go one of two ways:

1. (the normal way) you "like" the photo and an email gets sent to you with product links to shop the photo
2. (the Krista way) you "like" the photo (whether you want to shop it or not because you're a nice person and you should support those you follow) and if you're interested in a product, type the URL into your browser and shop from there.

The No. 1 complaint about LTK is saying "I don't need another daily email." Well duh! No one wants any more emails, but you know you'll get more one way or another. It's not hard to delete. Trust me, I do it all the time haha. And if that's the case, you can set up your account to get an email anywhere from ASAP to daily to weekly. OR you can also unsubscribe from emails altogether and still use the LTK URL. Easy peasy!

 So why do I use it? Like a lot of bloggers on Instagram, we have followers who don't actually read the blog but instead just follow along with daily snaps. My first use for LTK is for them. This gives them an opportunity to shop my blog without actually reading my blog. 

The second reason is to let my followers shop outfits that will probably never make it to the blog (like my daily outfit arm party snaps). 

And the third reason I use it is to make money (and anyone who says otherwise is lying to you). My Instagram is basically a second blog, and my blog is a part-time job (full-time job here). If I have a chance to make money, like any good businesswoman would, I'm going to take it (this is me being honest and transparent with you all).

Teach Pt. 2:
If that last paragraph is coming as a shock to you, let me explain. 98% of bloggers are connected with an affiliate network which is how bloggers make money. This can be done in one of two ways, either by PPC (pay per click which is about $.01 per click) or through commission of sale (which means if you click the link and buy something the blogger will make a commission on your sale. Commission varies with different retailers).

LTK is part of an affiliate network (a commission based one) and so when you shop an LTK photo and buy something the blogger receives a commission. Make sense? (If not, email me I can explain more!) Here's a video if you want to learn more!

Soooo what do you think? I'd love to hear genuine comments and thoughts below!


  1. It's so refreshing that you're so honest about monetizing your blog! You go girl! We also have full time jobs and freelance and have the blog - it's good business-sense to capitalize on your opportunities.. just make sure it's not the only motivating factor and stay true to your voice!

  2. Thank you for this post, love how honest you are! I will admit that I tend to be choosy on which photos I like if it has a LTK link, I just really don't need any more emails as you said and could end up with 15 extra after about 20 seconds of Insta scrolling and a quick "liking" spree. Keep up the great work, love to read your blog and see your Instagrams.

  3. Thanks for your transparency. Honestly, I love looking at blogger fashions, but I am really not feeling all these new extra steps (designed mainly to make $ for others), so I just look at the pictures and move on. I no longer know where things are from, and I shop a bit less now. Sometimes I really wonder about individual items, but not enough to sign up for another "thing" out there. I really love that you explained this, though!

  4. Thank you for your honesty and transparency regarding the monetization of your blog and Instagram. I totally understand why you would include LTK on your Instagram posts from a business perspective. However, I've noticed that the minute I see that link, I just skim over the photo and move along. If anything, it's made me shop less than before. I still love your blog and don't clear my cookies the way I do with others' as you keep it so real! Keep it up!

  5. Oh, I also wanted to add that I love that your blog is still about YOU and not just fashion and product promos. I found you though one of your blogger friends, who I used to follow religiously. I've sort of lost interest in her blog, which has become really impersonal and too focused on the product plugs, but I'm glad I can still come here to hear your voice and get to know the person behind the fashion and adventures. So, thanks!

  6. I actually loved this. I personally hate LiketoKnow.it because of all the constant emails. I originally loved the idea of it, because it made shopping a look super simple, but I just hated the emails. Totally going to change my settings now that I know you can control how often you get it! I also really admire and respect you even more because of your transparency! As a blogger, I totally understand the desire to work with companies and make a commission, but I hate when bloggers try to be sneaky about that, but I love that you are so open about it, because there's nothing wrong with it as long as there is some honesty with your readers. Love, love, love you so much more because of this.



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